interesting guide to adapt the writing style to the web medium. Helps to understand
the user context and mindset when reading. I actually think that the attitude
explained in the article is becoming suitable for print text also: signage, newspaper,
and in general practical and fast information material.
Summary:
Linear vs. non-linear.
Author-driven vs. reader-driven.
Storytelling vs. ruthless pursuit of actionable content.
Anecdotal examples vs. comprehensive data.
Sentences vs. fragments.
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